Nokia this month unveiled the first of a new family of Asha smartphones with the introduction of Nokia Asha 501. The device is the
first one of its kind to run on the new Asha platform, which is designed to make the Nokia experience faster and more responsive.
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device comes in six striking colours that compliment itsdesign: bright green, bright yellow, cyan, white, black and red. Red is the signature colour of the Nokia Asha 501.
The device has taken the design elements from Nokia Lumia 920 and built
over to get a premium experience in budget friendly hands. Moreover, you get a pair of red earphones along with the Asha 501 unlike the default black-coloured earphones that come with most phones.
A big pulling point of the new Asha 501 is its refurnished features. It's 1200 mAh battery promises 17 hours of talk-time and 48 hours of standby. Asha 501 has a durable, removable casing and a scratch-resistant glass display. The glass display features a 3-inch capacitative duol touchsceen with a 320 by 240 pixel avGA resolution.The compact Asha 501 has a single back button and a 3.2 Mega Pixels rear end camera.
Nokia Asha 501 comes in single or EasySwap dual SIM models with WiFi and bluetooth weighing only 98g. This offers ultimate portability, perfect for users upgrading from feature phones.
Unlike the previous versions of Asha series, Asha 501 enable users to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature such as Phone Settings. The new Fastlane, which is the default home screen, stores and presents recently accessed contacts, social networks and Apps. It provides a record of how the phone is used, giving users a glimpse of their past, present and future activity. It helps users in multi-tasking thereby providing easy access to favorite features.
Applications available in the Nokia Asha 501 include Nokia Xpress browser, Twitter, Foursquare, Line and Nokia Here maps which feature places of interest and public transport. The pre-loaded Nokia Xpress browser compresses internet data by up to 90%. This makes mobile browsing faster and more affordable. In addition, the user has a choice of forty free EA games downloadable from Nokia Store.
On the memory front, the device comes bundled with a 4GB memory card in a slot that supports up to 32GB storage capacity.
The new Asha 501 gives users the best possible mobile experiences at an affordable price. It's expected to be available in the country by June at a retail price of Ksh. 8,000.